By Eliot Van Buskirk  February 11, 2010  |  1:24 pm  

Poor MySpace.

First, the audience it stole from Friendster left for Facebook. Now, Owen Van Natta, the former Facebook executive Rupert Murdoch hired less than a year ago to reverse the site’s declining fortunes, has also left, MySpace announced late Wednesday night.

The bell has been tolling for MySpace for years, with users leaving the site pretty much as they found it: as a place to hear what a band sounds like and see what they look like in a matter of seconds, rather than as a place where they establish an online identity and communicate with friends.

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