SEO with PPC
The first and most common question a search engine marketing company may hear concerning an SEO campaign is how long it will take to achieve results. Naturally, clients want to be able to see the investment almost immediately.
SEO Only
Some clients are strictly interested in kicking off an SEO campaign, usually for a few basic reasons. They often have tried pay-per-click and decided it didn’t work, so they aren’t interested in trying it again in the foreseeable future (whether the initial campaign was set up effectively and the channel should be revisited is a subject for future discussion). They also often feel that since they themselves ignore PPC ads on the right hand side of the page, everyone else must do the same.
Posted 7 months ago at 11:36 pm. Add a comment
Full Out SEM
This approach calls for both SEO and PPC initiatives running at full speed. These types of clients are generally those that consider these two efforts as separate ‘beasts’ and frankly believe that showing up highly in both channels is a good thing … as long as the return justifies the spend.
2010