Full Out SEM

  This approach calls for both SEO and PPC initiatives running at full speed.  These types of clients are generally those that consider these two efforts as separate ‘beasts’ and frankly believe that showing up highly in both channels is a good thing … as long as the return justifies the spend.

These clients are happy to spend as much as possible with with their search engine marketing company and do not usually have a set marketing budget – just strict ROI objectives.  As long as each channel is performing within acceptable ranges, they are happy to reap the benefits.  Generally, they treat the two disciplines as unique channels and monitor the results independently.

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Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

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