Pay-Per-Click Ads, Google,etc.

HOW DO THEY WORK? Google Adwords, Yahoo! Search Marketing, Bing Search Ads, etc.

How does Pay Per Click advertising work? You bid on keywords relevant to your business. The search results are delivered in the order of highest to lowest bid. You are charged the bid amount when a user clicks on your ad. For example, if you sell "wooden ducks" then you would use the keyword "wooden ducks". You will only get charged if someone clicks on your ad. You don't pay just to have it there. If one million people see your ad and only two people click on it then you are only charged for the two people who clicked on your ad. If the going rate for the keyword "wooden ducks" was $0.25 per click you would receive 200 targeted leads for every $50.00 dollars your spend.

Pay Per Click advertising can get costly but the ROI will absolutely make up for it. Running a smart ad campaign is the key. Knowing the keywords that give you the most bang for the buck is a good start.