E-mail Marketing, S.E.M.

Does it really work?

If your not familiar with email marketing you would probably wonder what all the fuss is about. Didn't spam problems get rid of email marketing? And if spam didn't get rid of it, how about blogs, Twitter and all the other clever ways we can communicate online? Is email marketing dead? No, it's here and it's working better than ever. There have been many changes in the industry and email marketing has become much more sofisticated and appropriate.

Research shows that email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs, phone books, telemarketing, etc. Email promotions and offers generate immediate sales, inquiries, registrations, etc. Email newsletters send people to offline stores and events, build awareness, strengthen relationships, and encourage trust & loyalty.